June 17, 2017

Radio may not be the most popular platform to advertise, especially in developed countries such as Australia, since most of the businesses have gone or on the verge of going online. The Internet provides wonderful opportunities to spread word about a product or service. However, radio is not out yet. And when the economy is down, radio is often the resort for firms and marketing teams on a budget. The following are some reasons why radio advertising is still relevant. Radio Advertising Australia Cost As aforementioned, tough economic scenarios have witnessed advertisers and media firms making a return to radio in part for the medium’s inexpensiveness. Radio is quite cheaper than television. Moreover, radio is quick and certainly enjoys a structural pull off from TV. In other words, when big firms think about advertising, their first option is TV. Their next choice is invariably radio, despite the proliferation of the Internet and print media. Recent Radio Coverages Radio is undergoing “renaissance” in a way. With popular people gracing the radio territory and giving interviews like never before, several agencies are taking note of the impact radio is creating. Invariably, businesses forget how powerful personalities could be. They enjoy affection and loyalty among people like none. Things Get Done Quickly As aforementioned, it’s easier to get an ad on radio quickly. New advertisements can be recorded and aired quickly. This trait comes in quite handy when budgets are not awaiting authorisation and decisions not seeking approval. In case of television or print media, it may take a day or quite a few hours before the ad comes in the public domain. Long story short, radio works seamlessly when other options fail you. Digital Advertising is Not Replacing Radio Contrary to common perception, online advertising is not replacing radio since both mediums are quite different in their approach. If there is any domain under threat due to the Internet, it’s television as both are visual mediums. Statistics say radio advertising had a market share of 8 percent a couple of decades ago. There was no online advertising back then. Online ads are now spreading their wings, with their current market share close to 30 percent. Radio, on the other hand, is still steady at 8 percent. This clearly proves the digital world is not pushing radio off the edge. Radio is Similar to the Internet The reason why television is losing out in this digital onslaught is because it’s fundamentally different from the Internet. Radio, like the Internet, is portable and quite intensive. Most importantly, radio is more local than TV and the digital world could ever be.

Communication consulting firms Australia can be a good option for anyone that wishes to send out a message to the public. These firms are designed to offer businesses the solutions they need to reach out to the right audience and increase sales within a given period of time. The companies can help boost the reputation of a business entity and develop trust with clients. Here are some of the qualities of the best firms in the country. Effective communications Before you hire any company for your marketing campaigns you need to know exactly how they treat their clients. A casual conversation with a customer care representative from the company should be able to reveal to you how seriously they take their job. The best companies have friendly representatives that do their best to provide all the information you need in a clear manner. The company should have multiple platforms through which you can get in touch including email, telephone, live chats and physical office premises. Exceptional reputation Talk to friends, relatives or colleagues that have had the chance to work with various communication firms in the country. Such people are able to provide helpful information on the best companies in the land. You can also find important information by reading through reviews that have been published online by previous clients or authoritative bodies. Only work with companies that seem to have won the respect of a majority of people due to their quality of service delivery and pricing policy. The rates The rates at which each company charges clients should be taken into consideration before making a final decision. Think about the amount of money you are charged against the possible effect the campaign will have on your business. A communications company that is too expensive is likely to impact negatively on the sales you make while one that is too cheap may not be capable of providing quality services. This is why you should pick a company that charges an amount that is relative to the task ahead. Guarantees for delivery It is quite difficult to know what a company delivers before it gets the job done. That is why it is always a good idea to work with a company that provides guarantees of the results it is likely to achieve. The best firms in Australia give money-back guarantees to clients or offer some other forms of compensation in case what they promise is not realized. Working with such companies is better than blindly trusting a company that claims to be the best with no real proof of what it can deliver.