Radio may not be the most popular platform to advertise, especially in developed countries such as Australia, since most of the businesses have gone or on the verge of going online. The Internet provides wonderful opportunities to spread word about a product or service. However, radio is not out yet. And when the economy is down, radio is often the resort for firms and marketing teams on a budget. The following are some reasons why radio advertising is still relevant.
Radio Advertising Australia Cost
As aforementioned, tough economic scenarios have witnessed advertisers and media firms making a return to radio in part for the medium’s inexpensiveness. Radio is quite cheaper than television. Moreover, radio is quick and certainly enjoys a structural pull off from TV. In other words, when big firms think about advertising, their first option is TV. Their next choice is invariably radio, despite the proliferation of the Internet and print media.
Recent Radio Coverages
Radio is undergoing “renaissance” in a way. With popular people gracing the radio territory and giving interviews like never before, several agencies are taking note of the impact radio is creating. Invariably, businesses forget how powerful personalities could be. They enjoy affection and loyalty among people like none.
Things Get Done Quickly
As aforementioned, it’s easier to get an ad on radio quickly. New advertisements can be recorded and aired quickly. This trait comes in quite handy when budgets are not awaiting authorisation and decisions not seeking approval. In case of television or print media, it may take a day or quite a few hours before the ad comes in the public domain. Long story short, radio works seamlessly when other options fail you.
Digital Advertising is Not Replacing Radio
Contrary to common perception, online advertising is not replacing radio since both mediums are quite different in their approach. If there is any domain under threat due to the Internet, it’s television as both are visual mediums. Statistics say radio advertising had a market share of 8 percent a couple of decades ago. There was no online advertising back then. Online ads are now spreading their wings, with their current market share close to 30 percent. Radio, on the other hand, is still steady at 8 percent. This clearly proves the digital world is not pushing radio off the edge.
Radio is Similar to the Internet
The reason why television is losing out in this digital onslaught is because it’s fundamentally different from the Internet. Radio, like the Internet, is portable and quite intensive. Most importantly, radio is more local than TV and the digital world could ever be.
