Local SEO can be a great way to boost your ranking when it comes to getting your business more exposure online. Unlike standard SEO, which works for businesses nationwide, local SEO is optimized specifically for your geographic area. So whether you have a brick-and-mortar store or provide service at your home, it’s important to ensure that you’re ranking high in search results for your area.
When choosing a local SEO company, it’s important to find one that offers individualized attention to each client. In addition, you want to partner with a team that understands your business and has the same values as you do, which will help ensure you get the most out of your local SEO campaign.
A good local SEO company will also be willing to work with your schedule and needs. If you have a busy office, you may not be able to commit to working with the same team all of the time, so it’s important to choose a company that can provide you with a team of experts that can work together seamlessly.
The best local SEO companies will also be able to offer you the latest in technology and tools to help your business thrive. From content marketing to SEO analytics, they can use these tools and more to drive more traffic and leads to your website.
To start with, you’ll need to find keywords your customers use to find your local business. This is done by performing keyword research, which can be done through a tool like Google’s Keyword Planner.
Once you’ve got your keywords, implement them into your site’s content and URLs. This will help you rank higher for those terms, sending more customers your way.
Another way to find keywords is by looking at your competitors’ websites. Enter the domain of one of your top competitors into Google’s Keyword Planner, which will give you a list of keywords they rank for.
A final way to get keywords is by searching for relevant keywords in Google. This will show you which terms your competitors are targeting and how much search volume they receive.
If you’re still stuck on what keywords to focus on, a good local SEO company can help you determine which ones are the best for your business. They can also recommend which keywords you should target and how to implement them on your site.
The most effective local SEO companies will help you improve your ranking for keywords relevant to your business so that you can get more customers. They can also help you get more reviews on your website and social media pages to improve your reputation.
A good local SEO company will also be able to help you increase the number of positive reviews on your Google My Business page and keep negative ones from appearing. This will help to build trust with your customers and show search engines that you’re a trustworthy business.