Custom lanyards are popular marketing tools for businesses. These lanyards can be custom-made to any design and color your company desires, which is great because every company has its own unique personality. This customizability offers a lot of benefits. This article will explore the effectiveness of custom lanyards in marketing campaigns through five supporting points!
Customize them with an eye-catching design or logo
Having an eye-catching design will immediately draw in potential customers. Your custom lanyard may be worn on the necks of your employees, at expos or trade shows, around convention booths, and more! The design can contain logos that you want to promote as well as any other text that will help increase brand awareness.
Customized with a custom logo
Of course, not everyone has a custom-made logo just waiting to be printed onto a custom lanyard, but it’s always possible to have one created for you by an online designer or even by someone within your company! This way, every individual who wears this custom accessory is promoting your business wherever they go, so why wouldn’t you?
For corporate events, customize them with the event’s date and location
This is another excellent way to customize lanyards. It can be beneficial for corporate events where everyone within the company is required to wear their customized accessory. It will make it much easier for people who were at previous events to recognize each other and help create a sense of community among employees!
Consider adding a QR code that links back to your website
QR codes are a great way to add a custom touch to your lanyard. Not only do they look pretty cool, but it’s also convenient for people who don’t have time or the resources to print out a brochure or other promotional material – all someone needs are their mobile phone and a QR code reader!
For tradeshows or conventions
Last but certainly not least is lanyards that you use specifically at tradeshows or conventions. Not only do they look great with custom designs printed onto them, but more importantly, they serve an efficient purpose, too — helping attendees identify one another! Often, there are so many different booths set up together in shops and buildings that distinguishing between strangers wearing similar outfits becomes almost common. In these situations, custom lanyards become a lifesaver.
Now that you’ve got some custom lanyard ideas to work with, start brainstorming your own custom designs! The best part about these promotional tools is the amount of creativity and flexibility they offer to help make each design really stand out from one another. Impress potential customers by designing custom lanyards with QR codes printed onto them; everyone loves convenience. This way, it will be much easier for people interested in what your company has to say. If there was ever an ideal opportunity for business owners or managers to get creative, this would undoubtedly be it — go ahead and take full advantage of customizing all sorts of different custom items.
