You’ve invested a lot in a number of online marketing campaign strategies, including pay-per-click (PPC) campaigns, a quality website, but it can be a bit challenging to figure out which one of the strategies is working for your business. Fortunately, call tracking can be extremely important in helping both small, medium-sized and large businesses get over this seemingly difficult task. While call tracking sounds tricky, it can get done with a few tools and a simple knowledge.
With the right tool for call tracking for advertising, organizations can understand which Adwords or advertising campaigns are converting as quickly as possible compared to others. This way, business marketers are able to refocus their campaigns. This allows businesses to cut on their advertising budget while at the same time targeting potential customers who are likely to convert into sales.
But what exactly is call tracking?
It is obvious that every business has a contact address and a phone number, right? According to a survey on the Fortune 500 companies, 65% of the companies agree that calls constitute the highest quality source of sales leads. At the same time, 61% of the companies say that local mobile searches lead to a phone call. Therefore, call tracking provides you an avenue to meet your customers regardless of whether they are calling from a billboard or a website. Essentially, it means that you get to know which marketing approaches are bringing in the most leads. This gives you an insight on how to re-engineer your advertising channels for increased sales.
How Does Your Business Benefit?
While many businesses have automated their systems to know the statistics about the number of people who visited their websites, they may not be able to account for those who make another step of calling your business. Here are some of the benefits that you won’t ignore if you are looking forward to implementing an accurate and targeted marketing campaign:
Know what Method is Working for You
Just because you have designed and implemented a robust Pay-Per-Click Campaign doesn’t mean you will convert your audience into sales. A call tracking for advertising ad-on will help figure out all these with a lot of ease.
Correctly Account Marketing Effort
In many cases, our gut feelings may not be right. We often imagine that some marketing campaign strategies work more than others and we do so without any statistics to back our thoughts. Therefore, call tracking helps businesses to attribute their leads and phone calls to the respective marketing campaign.
Shape the Future of Your Business Today
It is not easy if not possible to plan for the future of your business if you do not know what’s currently working for you. Since call tracking helps to determine the effectiveness of all your channels of marketing, marketing executives can make sound decisions that can turn around business ventures in a big way.
