Any online business looking to expand clientele base should have an inbound marketing campaign as one of the key foundations. Marketers who embrace this approach often report impressive outcomes. Nevertheless, there are misconceptions about inbound that still persist. They can come from anywhere but you should know how to respond to such cold hard facts.
Inbound Marketing is a Hype That Will End Soon
When it comes to trends, things can be very disappointing because there is always something new to replace the old one. But this is not the case in inbound. It has been around since 2005 and is here to stay. The marketing strategy used is based is not only simple but adaptable as well. The main goal is to give value to prospects in every stage of the journey hence building a meaningful relationship while selling. Finally, a prospect turns out to be a customer who later starts promoting your brand.
Email Marketing is on the Verge of Dying
Emailing keeps on going despite being declared ineffective for almost a decade. However, to reach a particular level of the audience, there is a need to create relevant content for email campaigns. Well-targeted emails are some of the most converting methods. As such, it is good to maintain a healthy mail list in order to know who actually wants to continue receiving your messages.
Outbound Marketing Still Dominates
A very common myth among marketers and non-marketers is that outbound is still the king of marketing. Truth is the vast majority of companies use inbound as the main form of digital marketing. The future is here and companies are heavily relying on inbound to keep their campaigns effective.
The ROI of Inbound Cannot be Measured
It may sound impossible to keep track of the activities of the visitors on your website. Some people also think it’s hard to count those who have converted into customers. However, the ROI for an inbound strategy is measurable thanks to a smart Customer Relationship Tool (CRM) tool such as HubSpot. The CRM tracks significant KPIs of a website including sales-qualified leads, marketing-qualified leads, new leads, customers, and opportunities. So it allows you to see what marketing approach works best for your business.
The problem of falling victim to the above myths regarding inbound marketing campaign is that you end up being discouraged from exploiting the potential benefits of this strategy. Now that the myths have been debunked, keep an eye on the latest digital marketing tips you really need to move your business to the next level.
