The internet can be a great thing for musicians. It allows any musician to create a marketing campaign for their music and to them implement that campaign; it is just a matter of creating a working online music marketing campaign using the resources available. Fortunately, the blueprint is easy to follow, and it is just a matter of determining which steps are best for the individual artist. As long as the artist can combine the plan with some consistency when it comes to releasing their music, the plan will work and the musician will find their career taking off.
Social Media Is Your Friend
The first step should be to create the best possible recording of the song in question. Once that has been accomplished, it is just a matter of uploading the music to a site that allows it to be easily shared. The best site not only allows the music to be uploaded but also for anyone to find and play it. Once it has been uploaded to such a site, the link can be shared throughout the internet. This means that you need to find out which social media platforms allow you to share a link, possibly create a page for your music, as well as groups interested in listening to new music. Even if the platform just allows you to share a link you should be fine.
Video Platforms Help
There are a number of different ways to display music online. At the very least, you can convert the music to an audiogram, or visualization of the music, and then post that visualization on a video platform on your channel. You can also post a video of the album cover with the song playing in the background. Lastly, and optimally, you can create an actual music video to be posted; even if it is just you playing the song, that works. The key here is that you want something on the audio platforms, but you also need something on the visual ones as well for the best possible campaign.
You can also submit your music to podcasts, or even host one of your own. By combining all of these different modes, from social media to audio platforms to video platforms, and possibly podcasts, you can create an online music marketing campaign that will not only get your music out there but also find success as a musician, making it all worth it.
