Any populated network is an excellent source of business. If you are not using LinkedIn for promoting your business, then you are missing out a huge potential audience. LinkedIn is an excellent social network purposely built as a marketing tool. It is the third most popular site that not only helps you to build a strong brand presence by gets business.
It is the best platform where you can connect with new people that are from the same business niche, this will help you to pitch more potential clients. Users are classified up by different interests and demographics with little effort by companies. Here are some of the best LinkedIn campaigns to put your business on the map.
Share Your Blog Content on LinkedIn
Blog Link, WordPress LinkedIn, alongside other applications, allows you to share your blog content with your LinkedIn network. More and more social sharing tools are being created every day to make viral content marketing drop-dead simple, and indeed, LinkedIn is no exception.
Research Your Target Market and Keywords
This is absolutely the most crucial part of advertising on LinkedIn and should be treated as such. Thoroughly research and figure out who makes up your buyers. LinkedIn offers a lot more features, such as demographics, job title, age, geography, and more. Try and really hone in on the exact type of person you’re looking for. Experiment with this a little bit, until you find one that converts.
Get active and stay interactive with other users. By setting up a page on LinkedIn, will not only make you notice but get you noticed. Do this by making regular status updates, interacting with users, engaging in different LinkedIn groups, and contacting users in your network. You can test out LinkedIn advertising campaigns (through LinkedIn DirectAds) and off-site advertising for your LinkedIn page. Paying for an independent LinkedIn membership will give you more features that can help with reaching out to prospects also.
Showcase Your Products on Company Pages
An enhancement to the LinkedIn company profile is the Company Pages. With the help of this helpful feature, you can now showcase more information about your business, including products and services. You are also allowed to set one YouTube video for each product or service. Currently, almost 30,000 companies are using company pages. Once your product is approved by a LinkedIn user, their recommendation can be shared with their entire network. That’s viral marketing in action!
With over 90 million users and a new member, every second, LinkedIn boasts as the number one social networking destination for business professionals. In order to maximize your LinkedIn social influence, you have to use the best LinkedIn campaigns to help your business grow.
