Like any other discipline out there, modeling is a multifaceted career. There are models of different categories including editorial (high fashion), runway, commercial, fitness, plus size and so on. Each one plays a huge role in the beauty, entertainment, and advertising industries.
Let’s zero in on editorial marketing. What is it and what are the steps of becoming one?
What Is Editorial Modeling?
Simply put, editorial marketing is about photographs and advertisement. These are the female or male professional models that fill up billboards and high fashion magazines. They mainly focus on photo shoots. Editorial modeling best suits models who are introverted and don’t enjoy being in direct contact with the public. Ideally, you will only have a few other models and a professional team during the photoshoot depending on the importance and volume of the project.
What Are The Steps To Becoming An Editorial Model?
The road to success as an editorial model is intensive, time-consuming, and sometimes discouraging. If you don’t have a genuine passion and drive, you might give up along the way. Most editorial models follow the following steps to launch their careers:
1. Take Quality Snapshots
Modeling scouts and agents are only interested in basic snapshots of prospects in the beginning. They are after a nice face and a stunning body. Send them your face and body profiles from all angles wearing form-fitting clothing. If you are comfortable wearing a swimsuit, send a few snapshots wearing it as well.
2. Get Agency Evaluation
All your family and friends might have told you how great of a model you’ll make but until a professional scout gives you the go ahead, your modeling career is yet to kick off. This is because agencies and scouts are often after certain requirements which may not be obvious to the ordinary person. Select the most experienced agent or scout to get an accurate evaluation.
3. Get Sufficient Exposure
Visit as many agents as possible to land the one that only represents editorial models. Attend an open call and make a physical visit to the agency if you live in a major market. Alternatively, send as many photographs to as many agencies as you can. Do this on repeat until some good news come your way.
Final Thoughts
As you can see, becoming a professional high fashion model doesn’t happen overnight. Many of the top names were declined by agents up to a total of 40 times before finally landing one. Stay positive and keep sending your photos. Soon, a door of opportunity will open up for you.
