Do you want to write great blog posts that people will love? Well, you’re in luck! In this blog post, we will discuss the Follett approach to writing fantastic blog content. This approach is based on three simple steps: understanding your audience, planning your content, and editing your work. By following these steps, you can create high-quality blog posts that will engage and interest your readers. So what are you waiting for? Let’s get started!
Step 1: Understanding Your Audience
The first step in the Follett approach is to understand your audience. You need to know who you are writing for and what kind of content they’re looking for. To do this, consider the age range and interests of your target readership. Think about their level of knowledge on the topic you’re discussing and how detailed or concise you should be in addressing it.
Step 2: Planning Your Content
Now that you understand who will be reading your blog post, it’s time to plan out the content. Start by creating an outline with a main point or argument followed by key points and subpoints that support it. This will help ensure that all of your points are related and work together to support your argument. You should also include images, videos, or other media that can help strengthen the points you’re making.
Step 3: Writing Your Content
Once you have an outline of your content, it’s time to start writing. Start by introducing the main point of your blog post in the opening statement, then move on to supporting points and evidence. Make sure that each paragraph is focused on a single thought or topic so it’s easy for readers to follow along and understand. Include references from authoritative sources whenever possible to add additional credibility to your arguments and ensure accuracy.
Step 4: Editing & Revising Your Content
Before hitting publish on your blog post, give it one final read through for any typos or errors. Ask a friend or colleague to review your work as well in order to get a fresh perspective and additional feedback. Pay attention to the overall flow of your content, making sure each point transitions smoothly into the next and that your readers can easily follow along. You may also want to go back and add additional supporting evidence or anecdotes where necessary to help strengthen the points you’re making.
Writing a blog post takes time and effort, but with the right strategy in place, you can craft high-quality content that engages your readers. By mapping out your ideas ahead of time, doing your research up front, creating an outline and using these four steps to guide you as you write and edit your post, you’ll be on your way to becoming a successful blogger.
