A business is only as good as its branding. The public needs something to identify a company from all of the other companies, and branding is usually the way must companies do so. This makes the logo all the more important; sometimes it is all that differentiates one company from the other. That is why it is so important to put some thought into the logo; a bad logo can actually create some problems for the company down the road while a great one can help not only set it apart but create its own popularity. This just makes it all the more important to create a good logo.
The Design
There are two aspects to create your own logo: the design and the lettering. The design refers in this case to the art that goes with it rather than the total design; the bull of Merrill Lynch, for example. Serious thought needs to go into this as too many logos fail because they have incidental meanings that may have escaped the notice of those that okayed it or because it may be too abstract. A good logo, on the other hand, tends to either take advantage of imagery to effect or create its own buzz. A good design can make the logo a success and therefore help set apart the company from its competition.
The Lettering
The lettering that goes with a logo needs to be just as seriously debated. Some businesses put minimal thought into the lettering and so it creates its own problems; the company name just is not clear or may make the message of the logo a little unclear. This can create problems as potential customers may have problems finding the company or even caring about it. The idea is to find something that highlights the design while having some fun on its own.
The ideal is to find a design that is distinctive on its own but is not too hard to figure out. It also needs to work both in color and black & white. The text needs to be interesting but not too interesting; the best logos tend to have a great design while the lettering adds to that while almost disappearing into the overall design. Also, it needs to avoid being so generic that it fades into the background without being too ostentatious. Keep that in mind when you create your own logo and you should create a good logo.
