In the world of fashion and media, the term “editorial model” often surfaces, yet its meaning can sometimes be elusive. Editorial modelling is a unique niche within the broader modelling industry, distinct from commercial or runway modelling. It involves working with creative teams to produce striking, often avant-garde images that tell a story or convey a particular mood, typically featured in fashion magazines. Editorial models are known for their ability to embody the vision of photographers and stylists, bringing high-fashion concepts to life.
An editorial model is more than just a person who poses for photos. They play a vital role in the storytelling aspect of fashion editorials, where the images created are as much about art as they are about clothing. These models are chosen for their ability to express emotion and narrative through their physicality, often required to work in unconventional settings or with dramatic styling.
One of the distinguishing features of editorial modelling is the emphasis on creativity and experimentation. Unlike commercial modelling, which focuses on selling a product, editorial modelling is about creating a visual narrative that can captivate an audience. This type of modelling allows for greater artistic freedom, enabling photographers and stylists to push boundaries and explore new ideas. As a result, editorial models often have more diverse and unique looks compared to their commercial counterparts.
Training to become an editorial model involves honing various skills beyond the traditional catwalk training. Aspiring models often seek courses and mentorship that focus on posing techniques, understanding fashion trends, and developing a strong personal brand. The editorial model pathway often includes learning how to work effectively with photographers and stylists, as well as understanding the nuances of high-fashion shoots.
In the competitive world of editorial modelling, versatility is key. Models must be adaptable, able to transform their look and feel to suit the creative direction of each project. This often means being comfortable with a wide range of styles, from the classic to the avant-garde, and being open to experimenting with makeup, hair, and clothing. Editorial models also need to be resilient, as the industry can be demanding, with long hours and high expectations.
For those interested in pursuing a career in editorial modelling, it’s important to understand the industry’s requirements and work on building a strong portfolio. Networking with industry professionals and gaining experience through test shoots and collaborations is crucial. Many aspiring models turn to specialised training programs that offer comprehensive guidance on navigating the modelling world. The Australian Academy of Modelling provides such resources, offering insights into what it takes to succeed in this exciting field. More information can be found on their website.
Editorial modelling offers a unique and exciting career path for those who are passionate about fashion and creativity. It requires dedication, adaptability, and a willingness to embrace the artistic side of modelling. By understanding the demands and opportunities within this niche, aspiring models can better prepare themselves for a successful career in the dynamic world of fashion editorials.
