Art Merchandise Printing, also known as fine art prints and litho printing is a form of reproduction print used for making art reproductions. Art merchandising is an umbrella term that refers to the marketing of artwork through various media, including graphic design, photography, illustration, digital imagery, and textiles. The purpose of effective art merchandising within the industry is to sell products, i.e., the original piece of artwork or products with artwork on, e.g., bespoke phone cases or canvas bags — this means that it should maintain its brand image and integrity at all times.
When promoting your artwork primarily as a business, the key point to consider is that you are selling a unique piece of creativity — not mass production items. This means that your customers will expect to receive a unique and high-quality product every time. It is also important to make sure you brand your artwork effectively to avoid confusion between different products and ensure it is easily recognizable, especially if you are producing other merchandise such as prints or postcards with similar imagery; this could confuse the customer into purchasing the wrong item.
How to Choose An Art Merchandise Printing Service?
Choosing an Art Merchandise Printing Service can be difficult, especially if you find a reputable company. There are lots of different companies which offer this service online. However, many will claim to offer the lowest prices for their high-quality work, but what is the point in purchasing sub-standard beautiful artwork? Although finding the most reputable Art Merchandise print provider might take time, it will certainly pay off to gain new customers and have them return again and again!
A good place to start your search would be by looking at who has previously purchased from your selected art merchandise printers or read any reviews about them. This way, you know that they have proven themselves reliable. It would also be beneficial to look at other venues where your target market would gather and find out if they have purchased from them before. If you are unsure which Art Merchandise Service to choose, ask yourself what you hope to achieve by having your artwork printed? This will help narrow down the number of companies who can print your work and make your search more targeted.
Make sure to read their terms and conditions before you place your order; there are many small print within Art Merchandise Printing contracts that could potentially leave you without service. Once you have decided on an Art Merchandise Service provider, you will need to provide the correct file for the job in question, usually supplied by your graphic designer or printer. If they require further information to complete the job, they will contact you directly, so it’s best always ensure that your email address is up-to-date on their system along with all other contact details.
