Millions of web users are on Instagram marketing. This is where they converge to talk about their lives and check in on their friends. They also read the latest news, follow their favorite celebrities, and keep up with their preferred brands. Instagram has emerged as one of the top social networks with over a billion active users per month and an endless stream of user content. Businesses are also getting on the platform with their own accounts to grow their number of followers and post relevant ads for their products. All businesses should do Instagram marketing because of these reasons:
Highly Engaged Users
The platform is extremely addictive. The visual nature of the content makes information easy to digest. People can check throughout the day and be rewarded with amazing images from their favorites. They can also check what others are up to by clicking interesting hashtags and watching the latest trends. The exciting thing about Instagram is that people are used to following brands and engaging with them. Marketing posts actually get good traction such that it is worth every ounce of effort to create them. People will buy stuff from what they see. They will like, share, and comment.
Useful Analytic Tools
Instagram has been bought by Facebook so there is seamless integration between the two platforms. It is easy to post from IG to FB. Even stories get shared in one click so you do less work. Aside from these, Facebook provided Instagram with excellent analytic tools that businesses can use to gauge the traction of their content. They will see the number of followers, the breakdown by gender, location, age range, and active hours. Brands can adjust their post content and scheduling to take advantage of the audience demographics. They should be able to increase their engagement more effectively.
Streamlined Links
Business accounts will be able to provide a link in the bio for their contact information. This should make them easier to reach when people have sales pitches, product orders, partnership proposals, and so on. Those with a large number of followers can even add links to their stories using the swipe up feature. If they are promoting products, then this is a great way to send viewers to the sales pages outside of IG. People can then buy immediately while they are still on a high from the teaser or the sales pitch. This should improve the conversion rate.
