January 25, 2019 -

How To Market Your Startup Without Breaking The Bank

Chris / January 25, 2019

Digital solutions consulting is defined by a couple of harsh realities. One is that having a great product alone isn’t enough — you might have a few customers already, but it’ll take a lot more to fuel your business’s growth. The other is that your budget won’t allow you to run an extensive campaign. So how do you get your brand the recognition it deserves? The truth is that you don’t have to think big with regards to your marketing initiatives. There are various strategies you could use to gain exposure without breaking your small bank. Network This is about cultivating meaningful relationships with others in your business community. Your contacts could range from clients and journalists to fellow entrepreneurs. What’s important is to leverage the connections you forge to create buzz around your brand. Make no mistakes that networking will require a huge time commitment. Also don’t expect it to provide instant gratification. In the long run, though, networking will greatly boost your industry credibility, which’ll in turn empower the rest of your marketing efforts. Collaborate Who’s to say that you cannot run promotions hand-in-hand with other brands? This might seem ill-informed in today’s competitive landscape, but logic dictates that two heads are better than one. And two plus two equals five. Okay, the latter’s a bit of a stretch. But pooling your budgets with other businesses is a great way to maximize value for money. You’ll also be glad to know that a cross-promotion can be run across a handful of channels. A typical initiative will usually include: -A social media campaign -Email marketing -Offline promotions (e.g. sharing booths at local trade shows). The key to a successful campaign is to work with brands that are synergistic with yours. Also be sure to iron out every little detail before committing yourself. Content Marketing and SEO You’ve already studied the market and narrowed down a pool of prospective customers. You’re now wondering how to introduce yourself and start meaningful conversations with them. Only problem is that consumers have become so inundated with advertising that they’ve learnt to tune out. This is where content marketing comes in. Essentially, it’s tool for communicating value to the public in a softer, less ‘salesy’ manner. Instead of promoting your product(s) directly, you serve information that addresses potential customers’ needs in the hope of influencing their purchasing decisions. Obviously, that’ll only happen if your content catches their attention in the first place. SEO will serve as the primary mechanism for building your visibility online. In other words, it’s the one area where a digital solutions consulting agency could make all the difference.

A Brief Intro To A Weight Loss Coach

Weight loss coaches help people become slimmer and hit their weight loss objectives via regular exercise and healthy eating. Generally, a weight loss coach is someone who was overweight himself, lost considerable weight over a period, maintained that loss, and is now keen on helping others achieve the same results. Having accomplished weight loss on a personal level commands a lot of appreciation and respect from their clients. Losing weight by increasing exercise and cutting down the calories could be tough for quite a few people. The job of a weight loss coach is to push such individuals and help them stay motivated. There is a thin line between encouraging and pushing it too hard. Coming down too rigid on clients, such as cutting down calories excessively or pushing for excessive exercise repetitions, is something a weight loss coach should never resort to. An effective coach would invariably employ healthy menu plans and draft an exercise regime that’s challenging in the right proportions. A coach should be able to both motivate and inspire their clients. For instance, weight loss coaches who set realistic expectations for their clients but see them not keen on trying as much must inspire and motivate them to pursue the regimen. To inspire, the coach can remind the client how good he has been doing until that stage and that quitting abruptly would be a waste of all the hardship put in before, bringing down the chances of hitting the weight loss goals tremendously. Weight loss requires continual commitment and it is the responsibility of the coach to ensure the commitment levels do not dip. An effective weight loss coach could raise the self-esteem of a client and offer them a feeling of empowerment so that the weight loss promise the client made to himself stays on. Through teaching methods that deal with exercise reluctance and emotional eating habits, coaches can alter past client attitudes and churn out new robust ones. For example, a common modification people make to shed pounds is see food as a source of nutrition and not as comfort. The more the client feels in control of exercising regularly and choosing the right food, the better are the chances of him reaching his goals. A weight loss coach could work for a health or fitness center or run their own center. Typically, they conduct private client sessions to plan and oversee their weight loss objectives. Several coaches teach basics of healthy eating and may even provide recipes to their clients. A coach would also guide clients in cardio workouts and other forms of exercises.