The frenzy caused by the cell phone invasion has died down but we cannot deny the fact that mobile-friendly search marketing has taken over. Today, it is the companies with websites that have speedy load time and highly optimized screen resolutions that are going carry the day. This phenomenon has caused quite a stir among online marketers who now don’t want to miss any slight development in the mobile platform.
Marketers are now forced to look beyond the ordinary changes they make on-site and in landing pages and consider how content can be tailored to increase impact on online consumers in terms of consumption. Without further ado, here are the six golden tips to keep your content afloat in the mobile world.
1) Promote Clear and Summarized Headlines
Every experienced content marketer will agree that compelling headlines are prominent to boosting content on the mobile format. Always keep your headlines short and to the point, and every word on your headline should sell. Whenever you formulate headlines, ask yourself: Does that headline sound exciting on twitter? Does it move you to click on the link to the landing page?
2) Inverted Pyramid Approach
Journalists use this approach every time in writing their columns. With the inverted pyramid approach, you start with the main points of the content first then trickle down to extra details later. Never bore your readers by forcing them to keep scrolling down or fish out the main points in a mass of fluff. Cover the five W’s of online content marketing making sure you understand why that particular content matters to your audience.
3) Make Call to Action Important
The call to action is the most important part of your website; it determines whether you get conversions or not. Moreover, as an internet marketer you should ensure that the mobile platform can also generate conversions. Make use of micro moments to build your call to actions. If you have no idea how to go about it, you can use an eCommerce spy tool to discover how top websites in your industry exploit micro-moments.
4) Always Optimize Content
Lastly, make use of search engine optimization tools even in the mobile format. Once you have your mobile-friendly content ready, throw in the seo tools you have been using as well. Here are some things you need to be aware of:
• Insert seo keywords where you find appropriate in content and avoid keyword stuffing
• Modify your headings with search engine optimization
• Create outstanding meta-descriptions and maintain them properly.
• Search engine optimization should also apply to your tags and images
Website content has evolved, and today we are thinking of mobile-friendly content that goes with the trend, uniquely promotes company’s brand, and is well known by the consumers. As you change your engine updates, make it your business to understand how search engine optimization works for the mobile platform—for the business you run and its growing clientele.
