The new brown underwear online promo is a fresh take on an old sales pitch. Instead of buying one and getting one free, you buy two so you can give the other one away as a present. And so far, the amusing tactic may be working.
It’s hard to resist shopping the brown underwear online way. After all, it’s the only undergarment for men that lasts forever. It stands at the opposite end of the underwear spectrum that proudly says men have the right to buy an underwear only once or twice in their life.
But this underwear certainly isn’t cheap. Two pieces sell for US$30 or US$15 a piece. From a perspective of the average man who’s used to buying cheap underwear from the dollar store or other discount stores, going the other way is definitely an investment. It goes head to head with the practice of buying four pieces for the price of one brown underwear.
The other thing that has got the competition going is that you get an assortment of colours such as black, grey, fatigue, and blue. If you’re careful with underwear usage, these four pieces can last you for a year. Unfortunately, most men aren’t.
Brute force is just never a good match for bargain basement pricing. And with the kind of lifestyle that being an alpha male leads to, the flea market deal just doesn’t pass the stress test. However, when you do the math, having just one or two brown underwear wouldn’t cut it.
It’s more like having five or six. That comes up to US$90 for the lot. Wearing the same colour of boxers will take getting used to, but the brown approach certainly works if you can afford the price tag.
Who wears white briefs, these days? With a lot of things going for the average male, immaculate whites can be quite the hazard. The cottony effect certainly feels comfortable but in exchange for having to run the washer twice or the rigour of having to bleach your undies on a regular basis–you just have to give it to the brown team. After all, there’s a generous return policy, too.
So brown wins, but not until you have the budget or have finally arrived. A new dream job, an impending promotion, winning the lottery–these instances are ripe for switching teams. Until then, assorted colours or even disposables are the order of the day. You can take a chance with the credit card: just make sure that you can afford to pay the amount back on the next bill. This way, your online purchase will not carry any interest charges since this is the way major plastics of the world work. Are you ready? At 95% cotton and 5% spandex, this is sheer comfort undreamed of with happy laundry days written all over it.
