The Rise of Digital Marketing
In recent times the marketing world has set its sight on the digital media for all promotional and marketing activities. The customers who were responsive to the old method of marketing are no longer on those traditional print platforms. People now are on the digital media, and demand more changes with the advancing technology. The big brands and large businesses and retail-stores of the past are now going online on social media and e-commerce sites to sell their products and run the marketing campaigns. All these indicators are showing the rise of digital media, and the demand for digital marketing and promotions.
Digital Marketing Career Scope
It seemed like yesterday when marketers were using TV and newspapers as a medium for advertisement. Today organizations do not prefer the expensive print and electronic media of television and paper and have moved to digital marketing. Internet is today the most powerful medium of marketing all over the world; thus, the career scope of digital marketing are secure and evolving. Most graduates who qualify for digital marketing career are in high demand with an excellent probability of progression in their careers.
Digital Marketing is the Need of the Hour
For a professional, the time to step into the digital world is now! Whether it is a small business, services, or a big corporation, everyone in the industry wants to market and sell their products through the online mediums. Since digital marketing is the dominant source of promotion for any brand and services, companies are looking to hire top-tier employees for the branding and marketing of its trade.
The Stats Speaks!
Anyone pursuing a digital marketing career or wanting to make a switch as a digital marketing should find the career scopes secure and expanding. The growth of the digital market is not an assumption but a shift in the preferences of people to respond to advertisements and promotions. Since people now prefer online medium, businesses have to pursue the same platform to get and retain their customers.
The recent research on the use of digital medium indicates most of the consumers going digital by 2020. The same analyses bring a staggering figure of 635.8 million internet users who will rely on digital marketing in 2021 to do business or make buying decisions. These reliable indicators confirm the need for digital marketers in this field of online marketing and advertisements.
