If you’re considering creating your own brochure design, you need to know more than just a few basics. This is precisely why we are helping you get started on the process through this article. In case you’re going with a readymade template, you need not waste time reading this article. Anyway, let’s get to the tips.
Know What You Want
When you are designing a brochure, determine why you need a brochure in the first place. Once you’re clear on that front, start defining your objectives. At times, you may need a new brochure design Kalgoorlie because the last one just didn’t do the trick.
Hold Your Fonts
For a brochure design to look appealing, multiple fonts are not always needed. In fact, with too many fonts, the design could possibly go bad. Ideally, you would need three different fonts for the heading, subheadings, and body text. If the brochure design is for a client, the client would already have a font style in mind.
Ensure the Copy is Right
A great copy is typically undervalued the most in brochure design. Most people do not realize the copy should be a part of the overall scheme of things as far as brochure design is concerned. Right at the beginning of any brochure design assignment, explore your options with the copy and find out if any reworking is required.
Take the Reader’s Perspective
When contemplating the right brochure design, think about the end purpose. Will the brochure go on a website? Would it be handed out at an exhibition as a giveaway? Upon opening the brochure, what message do you want the brochure to communicate to a person? Keep all these things in mind before designing the brochure.
Incorporate Simple Statements
Quite often, the best ideas are simple and straightforward. In case a client wants multiple clichéd images to communicate a specific point, it’s advisable to scrap those out and substitute them with a typographic cover. This would help get the point across in a more literal manner.
Keep Things that Work
Do not try to be different or wacky just because you want to be. For instance, the majority of designers would have invariably stuck to a particular set of fonts across the various assignments they’ve worked on. There are solid reasons why specific font styles are used for the body, and a few others are restricted to the headline.
Come Up With Relevant Designs
A brochure design should fit in with the client’s business. For example, a charity would not want a luxurious-looking brochure, as it would not coincide with its organizational ethos. For a new product, on the other hand, an amazing-looking brochure would add tremendous value to the offering.
