It is a word that is fast becoming connected with small business success. Even though business owners have been hearing the name at conferences and across the Internet, the question for many remains. Exactly what is Infusionsoft?
Infusionsoft is a software company that specializes in providing marketing and sales solutions for the small business sector. It provides programs for simplifying and centralizing lead and customer information, automating follow-up contacts with potential clients, and software that will enable the smallest firm to expand its online sales capabilities. In addition, Infusionsoft software can send out price quotes and billing invoices, produce detailed reports on the condition of the business, and help integrate the new programs with existing systems.
Small business owners often find that, in order to grow their firm, they must take on a myriad of tasks and responsibilities about which they have little knowledge and possibly even less experience. For example, consulting engineers know consulting and may be clueless about marketing. Building contractors may have years of experience reading blueprints, but have no comprehension of correct billing and invoice practices.
In lead generation, the software allows a business to gather information from potential customers by having them fill out a form on the company Web site. That information then is immediately added to a listing of leads, which kick-starts a system that will send out follow-up emails in a targeted sequence.
Since different customers have different needs, the automated sales software will maintain contact with clients based on the interests they have indicated. Intrusionsoft software, for example, can generate customized order forms, special offers and discounts, and up-sell the higher-end products of the business to increase sales income.
The automation afforded by the Infusionsoft program can take care of many repetitive jobs. Case-in-point: The product, My Day, will organize the individual’s calendar and keep appointments and necessary tasks listed in a centralized system. Listings of appointments, for instance, will include no only the time and place, but also the lead information about the subject of the meeting.
Online sales can be improved with the creation of a shopping cart. The shopping function also will be connected with a system to manage the inventory and make sure shipments are sent on time. Reports then can be generated that will keep track of business improvements in such areas as lead generation activity, monthly sales, new contract added, campaign progress, the effectiveness of emails and list segmentation, and more.
Finally, Infusionsoft can be used to streamline a business by connecting a variety of software systems already in use so they can talk to each other.
