Professional Lead Generating Video Production boosts the quality of content, which in turn improves ROI. Use the assembly to give continuity to the story. It is not enough to know how to use video editing software, there are many, even free and easy to learn. We must rather focus on how to assemble, what rhythm to give to the assembly, how to create the evolution of the story through editing.
Think about the editing phase as if you were writing a story. The shots are the words you have, the editing software is the white sheet, the cuts and the elements that you will insert in the assembly are the punctuation.
Storytelling
The video you are making is always considered as a story destined for a specific audience. Even for a commercial video, everything that will go on video should be considered as a narrative element useful to create a relationship with the viewer.
White balance: manage color temperature
Among the fundamental aspects, for a correct use of light, an important role is certainly played by the color of light. Managing the color temperature correctly is definitely one of the first steps. Let’s see what it consists of.
The color temperature – We speak here of an important qualitative aspect, in fact the light is not all the same. What distinguishes it is its dominant. In fact, the light can be warmer, that is, tending towards red, or colder, tending to blue.
The color temperature is measured in degrees kelvin, but it should be considered that a lower kelvin value corresponds to a warmer light, while a high kelvin value corresponds to a colder light.
If we think of sunlight, it is warmer at sunrise and sunset (between 2000K and 3000K) while it is colder around noon (about 5.800K), even if the value varies depending on the cloudiness or humidity of the air. The higher the presence of atmospheric agents, the colder the light will be.
If we think of artificial light, the warmest light is that emitted by a candle (about 1500K) to cool with incandescent light bulbs (from 2650K of a 40 Watt light bulb to increase the value with increasing Watt) while the coldest ones are the neon lights (fluorescent) ranging from 3000K up depending on the type. The new LED bulbs have a range of different values, from the coldest to the hottest.
As for professional indoor lights, we find warmer lamps between 2900K and 3400K and cooler lamps, between 5400K and 6000K. The theme of color temperature is fundamental to understand the dynamics on the rendering of light in Lead Generating Video Production.
