Digital technologies not only transform marketing but make businesses more efficient and change the rules of the game in terms of customer acquisition, conversion rates and targeted advertisements. Local businesses benefit immensely from adopting these new technologies, including Lead Generating Video Production. It is vital for companies to implement the changes gradually and adopt the best solutions for specific business requirements.
This helps create value and drive sales. Agility is a key factor when implementing the changes because it allows entities to identify viable solutions quickly. When implemented correctly, the automated processes make it easier to gain a competitive advantage, which boosts the bottom line.
Thanks to technology, the world is becoming a department store and consumers are shopping in the physical and digital world looking for great deals. Businesses have to adapt to omnichannel strategies and offer digital experiences to meet customers’ expectations.
Below I explore various technologies that can help your business maximize growth.
Traditional search engine optimization (SEO) is now overshadowed by more advanced techniques that trigger ads on various channels. Many companies are taking advantage of geofencing to improve ad targeting. This technology entails digital mapping of a customer or prospect’s position and the triggering of an action according to the location. The triggered action may involve sending an advertising message.
Geofencing allows you to send customers the right message at the right time with unparalleled accuracy and in real time. It gives you an opportunity to deliver messages directly to the customer’s mobile or desktop device when they cross over virtual fences. As a result, it becomes easier to gain coherence in your multi-channel strategy.
A local chiropractor can target suitably qualified patients based on behavioral patterns. For instance, the practitioner can geo-fence holistic-type businesses, such as the day spa and the local health food stores. Geofencing works both in a physical and virtual world. It eliminates the need to ask for permission.
The best part about geofencing is that actions are measurable. When a prospect crosses over a virtual fence, a cookie is deployed and the system captures the device’s IP address. As a result, it becomes easier to track the prospect’s journey through the sales funnel. The targeted ads stop when the prospect is converted thanks to Lead Generating Video Production.
Retargeting
Advertising networks using this technology to perform retargeting campaigns in the event that a customer visits a business but does not complete a purchase. Retargeting helps to overcome a performance problem and to encourage existing or potential customers to return to your web pages and thus turn a mere visitor into a buyer.
