Before obtaining a license, insurance brokers undergo hours and hours of prelicensing education. It’s a long and somewhat tedious process that varies from state to state. Anywhere from 50 to 100 hours of prelicensing education might be required, though. In some cases, this amounts to weeks of studying and practice for future brokers. They’ll need this knowledge to pass the state licensing test for their chosen subjects, including health and life.
Life and health insurance training doesn’t end after obtaining a license. In reality, producers that want to succeed need further training on a regular basis. Knowing the fundamentals isn’t enough to succeed at selling life or health insurance. Producers need to act more naturally in this industry instead of being a dictionary. Only then will they discover the results that produce income. Plus, they’ll better serve the clients they work with.
At a minimum, producers need to keep up with the training required for renewing their license. Most health and life licenses are renewed every two to three years. 25 to 50 hours of continuing education are often required for license renewal. However, such education only keeps insurance producers knowledgeable of the basics. They won’t grow their knowledge base in a meaningful way, and this task should be considered mere maintenance at best.
Further insurance training can be broken down into various categories. For instance, producers need to hone their knowledge of available products on the market. Various types of life and health coverage are available from dozens of different providers. Then producers must work on their own personal development and improve their sales process. Otherwise, a producer can focus on best service practices and a variety of other practice areas.
In the end, health and life producers need to focus on sales techniques. The right sales process and tactics lead to more sales and a higher commission check. Far too many people work in this sales industry but don’t know how to sell. Unfortunately, no shortcuts exist in the world of sales. Producers need to build their sales reportare and practice their sales techniques. Nothing else will produce a higher commission check each month.
Selling life or Life and health insurance training requires hard work and experience. Producers must know everything from sales to service and everything in between. For the best results, they need to engage in training on a regular basis. More training and experience produce a better salesperson overall, and there’s no way around that fact.
