Online sharing and streaming sites are becoming the dominant form of popular entertainment. This is especially true during the pandemic when people could not go outside even if they wanted to. Cinemas, amusement parks, sports arenas, museums, theaters, and other traditional venues for entertainment have been closed for a while. However, websites are open 24/7 for everyone who wants to watch any video. It’s not surprising that lots of channels opened this year to capitalize on the trend. If you are one of these new creators, then consider a more holistic view of your channel. Don’t just focus on the content of individual posts. You should also upload a cool YouTube cover art.
Impress the Viewers
Make your channel’s banner something that would turn heads and impress the viewers. Typically, people stumble onto a video through the searches or recommendations. If they like what they see, then they might be curious enough to visit the channel and look for similar content. The worst thing that could happen is for them to see a barren banner that gives no indication of effort. You should make sure that your visitors will be impressed with what they see. You must come across as a serious creator who is capable of making artistic choices. For them, this is your home and your office so make it look good.
Establish Your Brand
Of course, it’s not all about aesthetics. The cool YouTube cover art is a great vehicle for you to establish your brand. The banner should reflect what your channel is all about. With one look, viewers should know what they are dealing with and what they could expect. The list of videos uploaded and the playlists created simply expound on this. For example, if you plan to create a series of tutorial videos on music, graphic design, computer programming, or woodworking, then make sure that this message comes across in the design of the cover art. Use both images and text to enhance clarity.
Stand Out from the Crowd
Whatever content you wish to post, there is a good chance that others are already doing the same thing. It might be helpful to see what kind of cover art has been made by your competitors. Analyze them to see what makes these memorable and what makes them unsuitable for you. Which elements do you like? Which ones would you rather change? With all of these personal observations, you can design your own cover art. Make it yourself or hire a pro to improve the execution.
