There is nothing that can bring profits faster than the right inbound marketing strategies. While this sounds like a bold claim, it still holds true. And, yes, it is a bold claim. In a few moments, you will feel just as bold, itching in your seat to start your campaign.
Here is the thing. Most advertising has one missing ingredient: accountability. You put out an ad and hope for the best. Sometimes it works, some times it doesn’t. But, with inbound marketing you get two superpowers; you get to measure your results and you get to bypass your competition.
Here is how it works. With an inbound ad, you track the source of every phone call, email, or inquiry. You measure that against how much it cost you put out the ad. Then, you link that information directly to your sales. This results in a very predictable number that tells you how much it costs you to get a customer. If a specific ad or source doesn’t perform, you’ll know. So you can scratch if off your list. But, that’s not where the biggest power lies.
The right way of getting inbound leads focuses on your customers needs. Now, this is why a lot of people ignore these methods. They don’t believe that you can build a company without focusing on your logo and your brand name. That’s what makes it powerful. True, most of your competition will laugh at your ads. But, he who laughs on the way to the bank laughs the hardest. With the right inbound marketing strategies the person having the last laugh is you.
There is a catch. This is not for the faint of hard. You will have to be willing to swallow a couple of failures. You will have to get used to the lack of glamour that is associated with this kind of marketing. And, you have to be willing to deal with the huge amounts of business that will come in. Because, when you do it right you may end up having to turn away customers.
All these claims are bold, as said earlier. The best part is, this style of marketing is built on testing. So, you can test it out first. Once you see the results you’ll never go back. The only thing is, you don’t want your competition to go through with these ideas before you do, oh!
