Statistics indicate that sports equipment and apparel industry in the US has grown from $38 billion in 2009 to $44 billion in 2014. Its gross profit margins are close to 40 percent just to give a sense of how profitable venturing into this industry is. If you run a world soccer shop, here are some tips on how to market your apparels for maximum profitability.
– Make purchasing products easy and manageable
Customers do not like complicated purchasing processes, they want it to be as easy as possible. One way to make things easy is by accepting multiple forms of payment such as credit cards and even online payment solutions. Also, offer bulk buyers incentives. This will encourage them to come back for even more and more. You should give them discounts and even take it a step further and accept payments in installments.
– Take advantage of bloggers, Facebook groups, and publications
This is one of the cheapest and efficient ways of marketing your sporting goods. You should have a website and a Facebook page. Look for popular bloggers and Facebook group administrators and ask them how they can promote your business. Give them all the info they need about your products and let them know that any of their readers who will purchase your products will receive discounts. This will help sell your apparels to a large number of customers online.
– Advertise your store online
Apart from bloggers and Facebook admins advertising for you, also take advantage of online paid advertising. Start by registering your store with Google Business. Google Business allows for your business to appear on Google+, Maps, and Search. After doing this, create a Google Adwords campaign and some geotargeted ads for you store. Choose carefully when it comes to keywords. Using the wrong ones can be expensive and may not produce positive results. Instead of doing it yourself and doing it the wrong way, hire a professional Adwords manager to take care of all of it for you.
– Contact local schools, teams, and recreational clubs
Contact local organizations and offer to sell your products to them at a discount. Also, inform them of your installment payment policy. This way, they will be able to buy in bulk, which is good for your business. Start by making a list of all local schools and contact them. They will either purchase the apparels from you or recommend your store to their students to come and buy themselves.
