Streetwear is undoubtedly one of the hottest forms of fashion right now. Perth locals are shifting from double-breasted blazers, hard-bottoms, and other regular wears to snapbacks, custom T-shirts, basketball shorts, and other streetwear brands. But with so many brands out there, how do you enter the game? Well, here are three vital steps to get you started:
1. Find a Reputable Printer
To get you the exact designs that you want, you need to get a reliable printing firm that is ready to cater for your needs. Finding a printing firm you can trust before you get too far into the design process will help you establish the initial cost and the viability of your streetwear brand ideas. It will also help you figure out whether your final products are going to be of high quality, and whether you can start small and adjust your requirements going forward.
Inquire whether the printing firm can also do embroidery or use other printing techniques. Considering that your streetwear brands need to be unique and versatile, you may not have completely settled on a preferred method yet. Accordingly, ask whether the company can allow you to experiment with different printing techniques. The more options you have, the more versatile you can make your apparel, and the wide range of streetwear brands you will be able to avail to your potential clients.
2. Get a Designer
There is nothing more critical to a local streetwear brand than a good design. However, not everyone who wants to get into urban streetwear world have the necessary design skills to craft apparel artworks that is going to wow clients—and that’s okay. Nonetheless, doing it yourself and creating low quality designs doesn’t make business sense at all, and will not help your business flourish. Accordingly, if you don’t have a designer whom you can partner with, you need to scout for one online.
3. Focus on Marketing
Being successful in streetwear brands go side by side with meticulous marketing. You must be ready to get out there and drum up some positive responses and good following for your brands. If your budget doesn’t allow you to use major marketing strategies, you can start small by leveraging on social media, forums, and word of mouth to promote your brand.
Conclusion
When you first launch a local Perth streetwear brand, you may be over excited and expect to achieve success in a short period of time. However, you need to remember that great things take time, so never be discouraged if things do not pan out in the first few months. Just keep going until things work out.
