Copywriting is a skill that can be used in a variety of industries. Regarding legal copy, there are a few specific things you need to keep in mind. This blog post will discuss 10 tips for writing legal copy that sells!
- Keep It Simple: The language used in legal writing should be clear and concise. Avoid using complex vocabulary or legalese; instead, use plain language to make it easier for the reader to understand.
- Know Your Audience: This is essential when it comes to writing effective legal copy. Think about who you are trying to reach and tailor your content accordingly.
- Use Benefits-Based Language: Instead of just listing the features of your service, use benefits-based language that will capture the attention of potential clients and get them interested in what you have to offer.
- Be Specific: When crafting a message related to legal services, it’s important to be as specific as possible. Being vague or using too much jargon can be confusing and off-putting for clients.
- Use Short, Concise Sentences: Nobody likes to read long, drawn-out sentences. Keep your content short and sweet to make it easy to digest for readers.
- Pay Attention To Tone: The tone of a legal copy should be professional and authoritative but still friendly and approachable. Using the wrong tone can be off-putting and turn potential clients away.
- Include Examples: Whenever possible, use examples in your legal copy to illustrate a point or provide further clarity on an issue. This will help readers better understand what you are trying to say.
- Utilize Subheads: Break up your content with meaningful subheadings and highlight key points with bold or italicized text to make it easier for readers to skim through the copy quickly.
- Use Language Clients Understand: Avoid using overly complex legal jargon that may be difficult for clients to understand, as this can confuse them and turn them away from your services. Instead, use language that is simple, straightforward, and easy-to-understand.
- Check For Grammatical Errors: Make sure there are no spelling or grammar mistakes in your legal copy as this can detract from its credibility and professionalism. Always proofread your content before publishing it online or printing it out for distribution.
The success of your legal marketing depends heavily on the quality of the content that you produce. By following these tips, you can ensure that your writing is clear, concise, and professional-looking. This will make it easier for potential clients to get a good impression of your services and showcase your expertise in the field. With creativity and careful attention to detail, you can create high-quality legal copy that helps grow your practice and build trust with clients.
