Whenever your business needs a new logo design, you have to explore the options that you have. Do you opt for a fresh logo or do you tweak your old logo design? Well, both options can make a huge impact on your business and how your potential clients view it. Either way, you have to know what makes a great logo or how to design a logo that captures the essence of your business.
Consider your Business Identity
It is very rare to see a logo in isolation without the context of a business card, a website or app icon. Every logo is associated with a certain brand. And that’s why you need a logo that evokes certain value when seen by potential clients. Most importantly, you need to understand how the identity works even when the logo is not shown because while a symbol (or logo) is important, it can only take your business identity so far. One of the best ways to achieve cohesive visuals that can take your identity to the next level is to craft a bespoke typeface that’s not only integrated in the logo but that can be seen in marketing guidelines as well.
Choose your colors carefully
Before you make your own logo, you have to factor in every aspect of the image. Bold and bright colors may grab your audience attention but could also appear brash. On the same vein, muted tones may exude sophistication but can be easily overlooked. So, always remember that every color has a unique implication and can bring nuance to the message you want to pass across.
Strive to be different
When your competitors are using a given typographic style or the same symbol or palette, you need to do things differently to stand out from the crowd. It also gives you an opportunity to set your clients apart instead of having them blend in. However, much similarity in your industry doesn’t imply that your logo design work has become easier. You still have to be creative to be noticed. You have to show a lot of creativity in your design to attract the types of clients that you want.
There you have it; 3 critical things to remember before you design and make your own logo. If you are doing this for the first time, there are a number of sites where you can start from. Most of the logo maker sites have design templates that are easy-to-use and free albeit you may be charged for high quality versions meant for print purposes.
