Posting fresh, unique social media content ideas channels is key to maintaining your following. Sounds easy enough, but when you have to do this every day, you’re bound to hit a creative block sooner or later. There’s no need to worry, though — here’s a list of social media content ideas to breathe back life into your feeds.
Create a Series
Start a daily, weekly or monthly series where you’ll post content and interact with your followers on a regular basis. You could run a string of posts around the same theme or promoting certain products in your catalogue. Either way, this regular schedule will teach your audience to look forward to hearing from you, and what to expect as well.
Take Your Fans Behind the Scenes
Your followers would love to know what goes in in the “deep end” of your organization. Use photos and clips to give them a glimpse into this new world. You can show some of the creative processes behind your awesome products, products being assembled/packaged, or preparations for an upcoming event. Such sneak peeks are a great way to engage the curiosities of your audience and keep them interested.
Product Shots
Think of new, exciting ways to showcase your products; taking photos against different backdrops, creating stop-motion animations, and so on. For what it’s worth, you don’t have to break the bank for out-of-the-world shots — photos from any decent smartphone camera will do. Just ensure that they fit seamlessly into your brand aesthetic, and make them blend with other pieces of content you post.
Testimonials
Nothing beats feedback from satisfied customers when it comes to building trust. Testimonials will provide proof that your products indeed work, and encourage others to share their personal stories — often with the hope of being highlighted (wink!). Those who’re lucky enough to get picked will become lifelong ambassadors of your brand.
Market Data
Do you have some unique industry insights or original data from company-run surveys? Don’t hesitate to share them on your social channels. You can use key stats from a report to create an infographic or just share some of the findings and quotes . Both are great ways to show off your expertise and stamp your mark in the landscape.
Run Contests and Giveaways
Reward your current fans and gain new ones by hosting contests/giveaways on your channels. Such campaigns can be particularly effective when you’re promoting new products. Make sure your contests and giveaways adhere to the legal requirements, and highlight the terms and conditions prior to commencement.
