To be a successful freelancer, you need to constantly prospect for clients. And one of the best platforms where you are going to get fast results is LinkedIn. The site, when used professionally, can be your secret to getting constant leads. Before you begin your prospecting journey, you should give your profile a complete revamp.
1. Publish a Post
LinkedIn provide its users with an opportunity to post or publish posts on their platform. Take advantage of this feature and publish high quality content occasionally. Remember that everything that you publish is going to be associated with your name or your freelancing business, so strive to only publish your very best work. The work should also be relevant to your specialization or what your profile reflects.
2. Showcase your past projects
LinkedIn allow users to add a wide range of media, including images, videos, links, documents, and presentations. You can, therefore, showcase your past projects, provide sample of past freelancing work, and optimize your overall profile. What’s more, there is an ‘Add section menu’ in the Profile Section where you can add the following:
• Publications: If you are a writer or a freelancer who uses content writing as a marketing strategy, this section is for you. You can add articles, blog posts, books, and magazines that you’ve worked on in the past as well relevant links to other publications that you’ve contributed to.
• Projects: This is an all-round option that will suit every freelancer, including artists, consultants, and programmers. This option allows you to highlight the ‘who, what, how, and when’ elements of your major achievements as a freelancer.
• Creative portfolio Display: This option is most suitable for artists and designers as it allow the users to showcase their visual works.
3. Participate in relevant LinkedIn Groups
LinkedIn has a wide range of industry-related groups, which you can participate in to gain visibility with potential clients and in your industry. To get the most of your freelancing marketing efforts in this platform, you can create your own group, and become an administrator. Being a LinkedIn group administrator of an industry-related topic will allow you to establish yourself as a leader in your industry, generate new industry ideas, grow a community of followers, and generate more leads.
Bottom-line
Adding LinkedIn to your prospecting strategy can help you expand your freelancing network, find new leads, and create a professional image for you and your freelancing business. If you are not sure of how to implement some of the ideas highlighted above, consider joining groups and webinars that offer LinkedIn lessons online. You will have an opportunity to see and learn how other people in your field are maximizing the potential that LinkedIn has to offer.
