When it comes to explainer video pricing, you may find it confusing. There are many options available. At the same time, the range between various prices can be very wide. You may think that you’re not getting a reasonable deal. However, once you understand the inner workings, you’ll be better equipped to make your decision. Here are some tips to help you understand what’s going on.
How much manual work is involved?
Often, this is the largest factor in the process. For example, some videos are hand drawn from start to finish. This requires specialized equipment such as lighting and cameras. Of course, there is a lot of skill involved here. Plus it’s very labour intensive.
To top that, the production team will have to spend a lot of time planning your video. They may go through several iterations before you get the final version. If that’s how they go about it, it inevitably increases the costs.
On the other hand, some videos use computer animations. These could be pre-made and then customized for your specific video. At the same time, using these animation cuts down production cost. As a result, the price will be driven down.
Other factors include writing the script for your video. In certain situations, you might pay less if you write your own script. However, the downside is that the script may not easily compete with one created by professional copywriters. This could have some impact on your sales.
Cheaper is not always better
In this context, you want to go for the best you can afford. After all, the point of the exercise is to increase your profit. You want to use the most effective vehicle to convey your marketing message.
The other way to look at it is to assess your sales goals. What kind of video would work best? Which package seem to fit with what you’re trying to achieve with your marketing? The answers to these question should help with choosing the right package.
You may also want to test out several options. It is very common for marketers to use different versions of videos in their campaigns. After a while, you will see what your customers respond to the most.
Above all, the key is in your message. At the end of the day, your customers are looking for a solution. Explainer video pricing is just part of the process of finding the best way to communicate. As long as your video tells your customers what they need to know, it should work. So don’t stress about it – just focus on helping your customers get results!
