Whichever way you look at it, signage attracts attention. At any kind of event, whether indoor or outdoor, it is important to erect even simple directional signs. You can also have a grand welcome sign days before your event to attract higher attendance.
Well done event signage in Melbourne also breeds brand recognition like never before. To get the most out of event signage, you need a workable plan. Here are a few great event signage pointers:
1. Use the Natural Landscape
Instead of shopping for expensive sign spots, you utilize the existing landscape. Do not limit yourself to posts and walls since most of the time you will have to pay for such spots. Simply put your sign on a tree, a rock, or any other natural place where it is easily viewable.
2. Wrap Your Signage
Usually, a lot of paper goes to waste because of extreme surfaces. To protect your sign, wrap them using a material like vinyl adhesive decals, which can adhere to all kinds of surfaces. That way, you can place your sign on indoor/ outdoor textured, contoured, or flat areas.
3. Look for Moments of Opportunity
The best signage strategy isn’t usually the most expensive one. Sometimes, all you need is a bit of creativity. One creative way to utilize event signage in Melbourne is by placing your marks in areas where people have the time to notice them. For example, pedestrian foot traffic areas like elevators, escalators, and stairwells are ideal for signage.
4. Use See-Through Graphics on Windows
To avoid incurring the extra costs of removing signage by going for graphics like perforated window vinyl. They are easy to remove and will even work as tint against glaring light. This type of graphics is especially good value for temporary events.
5. Go digital
Thanks to technological advancements, now there is digital signage that is more efficient and timely than the traditional posters and banners. A simple search will land you movable screens, projection signs, and other types of interactive signage. It is advisable to invest in digital signage in this era.
The best thing about good event signage is that it improves the event itself. It enhances the attendee experience with instant impression and shows your audience that your event is modern and current. Digital signs also boost customer service by providing your event attendees with relevant information that they need. However, you ought to make sure that you’re saving money with the signs. The pointers mentioned above will help you to economically set up appropriate signage for your events.
