If you’re not using email marketing automation, you’re wasting money and time. Email marketing is one of the most cost-effective ways to market your business and gain new customers. But it can be challenging to keep up with, let alone automate. Luckily, email marketing automation tools can help you keep up with your marketing efforts, whether you have a small business or an extensive network. These tools come in many forms, from programs you install on your computer to software that is internet-connected to your email server to websites that provide email marketing automation and other services.
Easy-To-Use Email Marketing System
Marketing automation doesn’t have to be complicated. You just need a few basic tools: an auto-responder and a tracking system. Marketing automation doesn’t take up much time upfront, and you’ll get more out of your campaign quicker. Of course, you still need to develop your email campaigns, manage your mailings, and segment your email list, but you can increase your effectiveness with more options. For example, automated programs generally send out a series of emails over some time. With more options, you can even set them up to go out automatically, only being opened by people who have requested to receive them.
Tools To Explore
There are many features you might be interested in. In fact, many of these features will likely work well with other email marketing automation platforms, as well. However, some features will work better with specific tools. For example, you may not want to use an email marketing automation platform that includes workflows that automate the creation and distribution of your newsletters. However, you may want to use a workflow that allows you to upload a template directly into the email you send so that you don’t have to create it yourself. These workflows usually have templates that already have information like name, address, and the body of the email already placed within them, so you won’t have to do much work creating one.
Segmentation Options To Target Specific Markets
You also may want to use an email marketing automation platform that has segmentation capabilities. This will allow you to separate your email list into different groups based on location, income level, spending habits, interests, and so forth. For example, many people spend money online and subscribe to magazines. But, then, some are interested in learning more about internet marketing but are not actively seeking it yet. By having segmentation in your automated emails series, you’ll be able to send the appropriate messages to the appropriate group of people based on their preferences.
Self-Testing Capabilities
Another feature that you may find in an email marketing automation platform is a self-testing capability. With this feature, you can easily track your email campaign performance even after you’ve launched it. You can easily determine what parts of your email campaign aren’t working and make necessary changes. By getting involved in the testing process, you’ll learn more about how your email marketing automation can help you get started with your email marketing campaign.
