In order to bounce the light, the flash usually has an articulated head in horizontal and vertical that allows us to orient the direction towards which the light will initially emerge.
The main drawback is the loss of power as the light is bouncing, which shortened the maximum distance of reach, but we start from an essential advantage, and that is that the current flashes, with TTL (Through The Lens) technology, measure the values of real need for light when making the photo through the information that passes through the lens, with which we can make very tight measurements even with bounced light.
The most used is to fix the head of the flash so that it points directly at the ceiling (90º), or at an angle of 75º. Obviously, we will need a roof that is low enough and has a clear tone so that the light can bounce off the roof and reach our target with sufficient force.
Another way is to bounce the light to the ceiling, but this time with a 45º angle backwards. For this we need a flash whose head allows this position (not all do), or shoot it remotely outside the shoe, fixed on a stand or directly held by hand (with a little care).
This practice is a bit risky that we should only practice with the consent of our collaborator, since the flash caused by the flash is quite strong, so it is recommended that our assistant close his eyes and look away. This method also usually works better when there is some natural light.
This technique has become a philosophy within the world of photography. It’s about making studio photography using a much more accessible and affordable equipment: hand-held flashes. The best thing is that, in addition, you can use it both indoors and outdoors, since it is a type of lighting that does not require electricity; It works with batteries or box frames.
If you want to know everything about strobist photography, box frames and discover all the accessories you need to start practicing it. The strobist photography is based on illuminating our shots with different flashes and accessories that have two fundamental common characteristics, and that are also the main premise of the strobist.
These two qualities are especially important because, as you know, the photographic equipment normally used in the studio is very bulky and also quite expensive. In addition, it requires electricity, something that will not allow us to go outside to make a session.
Thanks to the strobist photography and box frames you will not only get photographs with the quality and appearance of a studio photograph using a much cheaper equipment, but you will also be able to move this type of photography abroad, to take advantage of large locations and control completely the light in them.