The experience helps, but the experience matures over time and at the sound of the Madonna’s events. The elements mentioned above are key factors in creating the flow of communication between you and the customer’s target who asked you to organize the event. And this flow of communication passes through an emotional message.
Try to think about it: when you attend a corporate event or a cultural event, what is left for you? A well taken care of dinner, not only in the food but also, for example, in the combination of the guests at the table, the music you heard, the particular place where the event was set up or an unusual setting of the lights at Conference Venues Canterbury.
They are all details from which you can take inspiration provided you contextualize them in the reality of your customers, in the messages that are important to them, in their way of communicating and hooking them to their product or service.
And the product must become the pivot of entertainment and organization of the event, bearing in mind that the target must have amusing opportunities for interaction: in this way you are sure that you will not be forgotten, just as your event will not be forgotten . Indeed, the success you have achieved by organizing the event will become a piece of experience for you and will probably be a starting point for others.
Here is a rather simple example: it often happens when you organize corporate events to provide shuttles for guests to transfer from the airport or hotel to the place where the event is held. An idea that you can exploit is to create a video with a powerful message to be transmitted during the trip, with messages, music and graphics that recall what the guests will find once they arrive at the Conference Venues Canterbury.
If instead you are dealing with the organization of cultural events, you could resort to guerrilla marketing or guerrilla promotion tactics, using the product in a creative way and organizing a unique, unforgettable and successful event accordingly. If your client asks you to organize an event in a big city full of initiatives in which it is difficult to attract the attention of people, you could show works of art or products in unexpected places, where no one would ever expect to find them and for this reason they will not forget it.
If you decide to apply guerrilla marketing to an event you are organizing, make sure the relevant public can understand the message you are conveying. Remember also that guerrilla marketing and guerrilla promotion are characterized by hit and run. In other words, they are little suitable for a longer-term campaign that must instead be developed according to more conventional methods.
