Corporate video production involves several stages. The pre-production phase includes meeting with clients, images being created, and sometimes not even filming! While some videos may be filmed entirely, many are animated and use existing materials or stock footage. Developing a client’s needs is more complicated than it sounds! This is particularly true for new businesses, while big companies typically have marketing departments that have extensive experience. In addition, each company has its own vision and style and will likely have a specific set of goals in mind for the production.
Storyboard
While a storyboard for corporate video production may require more upfront time, it can save valuable time during the shoot. In addition to giving you and the production team a common vision, storyboards also ensure that all parties involved in the video production process have the same vision and can work together to create a high-quality video. Here are some tips for using storyboards in corporate video production. Here are some reasons why.
A storyboard will not make a corporate video look perfect, but it will give you a visual guideline. A storyboard is helpful for many different types of video production but is not necessary for all circumstances. For example, a storyboard is useless if the filming scenario is uncertain, such as a filmed meeting. If your corporate video is just a talking-head talk, you can use a shot list instead.
Script
Before writing the script, you must determine the purpose of the video. This step will determine what information you need and who your target audience is. You must also analyze the audience to determine the important issues and show how the video can address them. This step is essential to creating an on-message video script. After all, your video should help people make a decision. If you want your audience to act on your video message, it must be easy to understand and be able to convince them to do so.
The key to creating a successful corporate video is to deliver a clear and effective sales pitch and business message. While delivering this message is critical, it is also important to tell an engaging story. A grand narrative will engage your audience and push critical points into their memory long after the video has ended. Creating a great corporate video script begins with introducing a problem and then moves on to a solution. Make it entertaining, interesting, and a little surprising.
