If there’s a social platform that can take your brand to the next level, it’s Instagram. It has close to a billion monthly active users. About 20 percent of these users log in on a daily basis, and four-fifths follow business accounts.
Of course, these numbers don’t make much sense if you don’t have a robust presence on the platform. So here are a few tips to help you engage more followers for a successful Instagram marketing campaign.
Create Awareness
How are you going to grow your Instagram following if no one knows of your presence there? It’s time you started promoting your profile actively. Use your presence on other social platforms to let people know where to find you on Instagram. Don’t forget to add buttons to your blog and website — it’s the least you could do to make yourself visible and recruit more followers.
Try Videos and Stories
Instagram is much more than a photo sharing network. Sounds obvious, but it’ll be hard to recruit disciples if you’re not capitalizing on its other features; stories, videos, and live streams to be specific. Take advantage of these mediums to feed your followers with more kinds of content and keep them interested. It’s this varied approach that will draw interest, making others curious enough to want to follow.
Post What Followers Want
You can hardly go wrong by feeding the audience’s desires — customer’s always right, after all. So it’s definitely worth going through your posts to get an idea of what your followers want to see. But why not just invest in an analytics platform? It’ll help you analyze every little detail, find out what works best with your followers, and tailor your strategy accordingly.
…And Don’t Forget to Tag
Speaking of discovery, you’ll want to start capitalizing on trending tags to make yourself more visible to the Instagram crowd. Studies have established that posts with both hash- and location tags get the highest engagement on average. And the best part? Instagram offers free tools for finding the best hashtags for your posts, and you’re allowed to add up to 30 on each one. Just don’t go over the top for the sake of it.
Be Consistent
Having a regular posting schedule, while it won’t exactly help you recruit fans, is very important nonetheless. It’s among the ingredients you need to provide a consistent experience to the audience. More crucially, it keeps your brand in the know, helping people remember that they’re indeed following you.
So make a habit of publishing your Instagram marketing at the same times each day. Although, there’s no harm in surprising your fans with a random post once in a while.
