Although a lot of focus in the last few years on social media has been on Instagram and Facebook, LinkedIn has been growing steadily, and maybe you’ve seen firsthand that businesses are working hard on perfecting their LinkedIn campaign strategies. So, whether you want to build your brand awareness, generate leads or establish a partnership, LinkedIn can help you to connect your brand with over 450 million users across the world. Check out these 5 working LinkedIn B2B lead generation strategies that will give you the results that you need.
Create A Consistent Posting Schedule
According to LinkedIn, businesses that post at least once per month have seen a lot of growth than those that don’t. Additionally, company pages with at least 150 thousand followers normally get more company page views than those with few followers. You should, therefore, aim to post consistently if you want to get faster results.
Define Your Goals and Audience
Just like other marketing strategies, defining your goal is the best place to start. Common LinkedIn campaign strategies involve raising brand awareness, generating leads or both. Once you know what you want, it becomes easy to know your audience. So, make sure you know this to get faster results.
Re Buffer Your Top Content If you realize that you are running out of content ideas, you need to rebuffer or re-share some of your top posts. Due to the complex social media, it’s likely that only a very small percentage of your followers have seen your posts on the feeds. Once you find your top posts, you can select the most popular and re-share them. By doing this consistently, you can set yourself up for success.
Optimize Your Company’s Page for Search
A very good company page has only one thing in common: an audience. You, therefore, need to optimize your company page for a search. Whether your audience is searching on LinkedIn or not, a well-optimized company page can significantly help you get visibility among those who are looking at what you offer. You also need to insert proper keywords to make this easy.
Engage Your Employees and Colleagues
Among the most influential people that can help you get faster results are your employees and colleagues. When you activate them, they can boost your content while also increasing the visibility of your company profile. In addition, this will help them spread the same to their networks thereby increasing your company’s reach on LinkedIn.
Summary
Although LinkedIn may not be the absolute fit for all businesses, if you use the best LinkedIn B2B lead generation strategies, you can get results within no time. So ensure that you master the above strategies if you want your business to succeed.
