Generating business to business leads through LinkedIn requires a different approach. This platform is designed mainly for the professionals trying to connect with the employers and other professionals. However, it also offers many options to generate leads for B2B plans. Using LinkedIn B2B lead generation tactics will increase your brand visibility and help generate leads. Use the following tips to improve your B2B marketing success at this platform.
Onboard This Platform
This is the first step because you cannot solely depend on direct advertisements which will prove expensive. Create your LinkedIn account to connect with other businesses and prospects. Read more how to use LinkedIn for business marketing purpose.
Use a Paid Account
This is the only way you can maximize your marketing efforts at LinkedIn. The free account with its basic features is sufficient for professionals who want to post their profiles and connect with the employers. However, when your goal is to connect with the businesses, you will need advanced features that LinkedIn offers to its users. These features are available only to the paid account users. You will get access to upgraded features by paying a small fee. You can send messages directly through its InMail feature.
Target the Right Prospects
LinkedIn offers excellent search tools to search people, companies, organizations and institutions listed with it. You can search professionals by their positions, company names, location and other criteria. This same feature can be used to search other businesses that can be good prospects. Look for people responsible for taking sales decisions in their enterprise. Become parts of groups related to your industry.
Lead Collection
It is a special feature at LinkedIn. It lets advertisers collect leads through the LinkedIn ad campaigns. Anyone clicking your ads will be taken to your website’s landing page. Make sure your landing page is equipped to deal with such requests. It should be designed and developed as per the landing page web standards. Learn more how to collect business leads this way. It is an excellent way to collect leads and increase sales. You will be able to build up a nice list of prospective leads.
If you have a good marketing budget, you can go for the direct ads at LinkedIn. Take help of a marketing company if you are not sure how to use this feature or develop your ad campaign specifically for this website. Direct ads put you immediately in front of the ideal prospects. LinkedIn B2B lead generation becomes easier by using this platform’s various advertisement solutions.
