As an artist, your career path will largely be defined by the creative urge to leave your mark out there. To succeed as a professional, however, simply coming up with new artwork prints for sale isn’t enough; ensuring your creations reach the right audience is also crucial. And in this era, the internet is arguably the best way to promote your work. But what can you do to make the world recognize you and your work?
Blogging
Digital marketing is becoming increasingly relevant in business, and this is no different in the world of art. Blogging is one of the most affordable yet effective ways to enhance brand awareness and popularity. While coming up with fresh ideas for a blog can be quite demanding, you’ll have plenty of inspiration if you’re constantly creating new art pieces.
You could talk about the process that goes into coming up with a unique piece of art, or simply tell the story behind it, if there’s one. Talking about upcoming events and shows could also help attract interest from people who like your art. Although it takes some level of commitment to run a successful art blog, the benefits definitely make it worthwhile.
Widening Your Reach
With the huge amount of information that’s currently available on the internet, keeping in tabs with the stuff that aligns to one’s interests can prove daunting. Fortunately, cross-platform sharing can help dissolve the virtual boundaries that keep different online communities apart. And this is why you should provide social sharing buttons for every art piece on your site.
Most people use these tools whenever they want to share stuff they like with friends and others who share similar interests. By having social sharing buttons for all your images, a single click is all visitors will need to share your art across different platforms. Besides expanding the reach of your artwork, social sharing could also expose you to new opportunities you may not have heard about yet.
Emulate Others
Observing what recognized artists do to increase their popularity and using some of their tactics could also help you achieve success. And this doesn’t mean copying the work of others; instead, try to make use of the strategies and techniques employed by other successful artists. So take some time to visit the websites of artists whose work you admire (and who’ve achieved success as well), and try to identify what kind of promotion tricks they use.
Promoting your art shouldn’t feel overwhelming, as long as you’re doing it right. And you don’t have to do everything at once. In fact, targeting the kind of people who appreciate things similar to your work could successfully kick-start your self-promotion efforts.
