If you still have a desktop and a mobile website running parallel to each other, you need a website redesign. The times when businesses needed to have both a desktop and a mobile website have been outpaced by technology. The rapid adoption of mobile devices with advanced web-browsing capabilities such as smartphones and tablets have changed the way people access the internet and thus, it is important that your change your approach toward website design and user experience.
Accessing websites on tablets and smartphones is not the same as doing it on a desktop monitor or on the old 2G mobile devices purely because of the different factors that come into play such as different screen sizes, pixel resolutions and technology support. Luckily, all website users’ experiences can be greatly enhanced with a responsive website design. A responsive website design optimizes users viewing experiences across a wide range of devices from mobile phones to desktops with a minimum of panning, resizing and scrolling.
Why businesses need to embrace responsive website design
With as many customers making their purchases on mobile devices as those on the desktops, it is the duty of every business to maximize the experiences of all website users without segregating based on their device. At website development Wagga Wagga expert can help every business offer its visitors optimal viewing experience by ensuring that the website’s navigation elements, images, text and screen layouts among others re-adjust themselves automatically across various devices.
In addition to improving visitors’ experiences, a responsive website is also good for every business in this digital age. It eliminates the need to run and maintain two parallel websites. Focusing all your efforts on a single website will help you save substantial amounts of money especially on marketing and SEO campaigns as the website development Wagga Wagga expert will only have to optimize one site as opposed to two websites.
A responsive website also helps businesses increase their reach for potential customers. One of the things people hate nowadays is being redirected to another site. In fact,e t most of the visitors who get redirected to another site do not order as they get trapped in other things such as poor navigation during the process. On the other hand, a responsive website allows businesses to optimize their online content across all devices, which means that what a customer gets on a desktop is similar to what a customer gets on a 5-inch smartphone.
Conclusion
A responsive website design is the future of websites as it improves functionality and performance while guaranteeing a consistent look and feel and thus, it is necessary that you request a redesign of your website as soon as possible.
