Effective marketing is the key to making good returns on your real estate investment. Marketing your Akumal apartment rentals will help you keep vacancies down to a minimum, maximizing revenue in the process. With that in mind, you can’t go wrong with these simple marketing tips.
Zero In
Every product has its unique target clientele, and Akumal apartment rentals are no different. So before you put up any listings or flyers, you’ll want to identify your target audience. Look at your current renters and figure out what they value in your properties. Perhaps it’s the close proximity to popular eateries? Or easy access to public transportation? Knowing what makes your apartments stand out will give you an idea of who your next renters might be.
After you’ve identified your targets, the next step is to communicate in a way that resonates with them whilst keeping uninclined prospects at bay. For that, you will need to make good use of your language skills. Start by listing down the crucial keywords (i.e. your standout features). Play around with them to come up with a clear, concise headline.
Be Descriptive
You’ve come up with a great headline, and now it’s time to draft the rest of your listing. Here, you want to include as much information about your units as you can. Start with a short paragraph outlining the highlights (key amenities, including whatever you put in the headline). Use bullet points to convey the nuts and bolts (location, number of bedrooms/bathrooms, utilities etc). End with a paragraph detailing your key policies (pets, deposit requirement, lease length), plus any information one might need to plan a viewing appointment.
Being descriptive this way means you’ll have to pay more for your listings, of course. But you’ll be doing yourself a huge favor, answering most of the questions that potential renters might pose. More crucially, you’ll be weeding out fence-sitters; prospects with no real interest in your properties.
Advertise Everywhere
Don’t be afraid to utilize every available option to publicize your listings. The more platforms you appear on, the wider a net you cast, and the more ‘ripe’ prospects you’re likely to catch. So post everywhere: Zillow and Trulia are great places to start, but be sure to use local real estate platforms as well. Also post on classified sites and social networks.
Not to say you should overlook offline mediums. A yard sign will let passers-by know your properties are available to let. Ditto for flyers, and billboards if you can afford to put up one. Your tenants might also be willing to spread the word; throw in a small discount or other suitable incentive to seal the deal.
