LinkedIn has become the best platform available for professionals trying to build their personal brand. The platform gives you the ability to not only be seen by the world, but control how the world envisions you. More than 450 million members, in more than 200 countries connect to LinkedIn, thus LinkedIn marketing campaigns are not going to cost you anything other than your own time and effort.
The Problems Social Media Solved
When utilized correctly, the platform opens the door to people, news, insights and updates that increase your odds of success. 30 years ago, you would exchange business cards with a contact at a networking event or on the golf course to refer one business to another. The problem was if your contact changed companies, that business card became useless. LinkedIn provides a solution to this problem, allowing you to exchange a virtual business card with the person and remain in contact, forever. In fact, LinkedIn will notify you each time one of your contacts makes a career transition.
Why Not Other Well-Known Platforms?
If you are on LinkedIn and remain active, you can stand out and gain significant exposure in an arena where users are seeking business to business exposure. While there are other social media platforms with lots of daily traffic, LinkedIn is focused solely on the business community, compared to say Twitter, where you’d have to compete with significant noise.
How Can LinkedIn Help You?
This platform can help you with new leads, within various niches, and the platform also supports the referral process. Take the financial services industry; there are 7 out of 10 financial advisers that use LinkedIn for marketing, and 60 percent use annual campaigns for client prospecting. Studies conclude that one-third of these advisers have generated nearly one million dollars in assets from their efforts.
While working to grow your network and visibility, each post and publication you share garners more exposure and attracts the attention of more leads and prospects. Over time, businesses create an awareness and become an expert voice in certain subject manners.
Under-utilizing LinkedIn is still common because many entrepreneurs don’t understand how to exploit the advantages of the platform. Just like traditional and digital marketing, it’s important to take steps to connect with the audience, join groups, expand your reach, and share expert content. To know more and master LinkedIn, there are many free linkedin training course that will help you on your campaign.
Luckily for most of us, the path on LinkedIn is similar. No matter your goals, success depends on three factors: the quantity, quality, and connections you make. Being actively engaged pays off so it only takes your time and effort.
