Branding is an essential part of any company’s success. However, many startups mistakenly think branding is only a matter of simple graphics. For example, more than 50% think branding means having a website. Others rely on a single logo as their branding.
Visual identity
One of the most important aspects of branding is visual identity. Having a consistent visual identity helps build brand loyalty and customer trust. The more people recognize your brand, the more likely they will buy your products. Moreover, it also helps you avoid confusion among customers.
Before starting to design your visual identity, research your target audience. This will help you determine the type of products and services to sell and the relevant demographics for your target audience. It is also helpful to analyze what your competitors offer and their audience’s pain points. Once you understand your target market, you can develop a visual identity that speaks to them.
Color palette
Using the right color palette is crucial to creating a brand that appeals to the target audience. Research shows that colors play a significant role in brand recognition. Up to 80 percent of consumers make purchasing decisions based on color alone. Colors are also very important in creating a brand’s personality. Choose recognizable and memorable colors to make your brand memorable to your target audience.
Different color tones evoke different emotions. For example, yellow is popular for its positive, cheerful, and playful feel. However, it can also convey a sense of caution. If used next to black or a dark color, yellow can make people feel intimidated. On the other hand, green evokes feelings of naturalism, freshness, and wealth.
Typography
Typefaces play a vital role in the overall aesthetics of any written material, including brochures, business cards, and websites. They can also influence how people read and comprehend content, so choosing the correct font is important. A well-designed typeface can help reduce cognitive load and promote a more positive reading experience.
When choosing a font, it’s important to ensure that it complements the other elements of a brand. Fonts should share common characteristics, like round or sharp edges. They should also be comprehensive, with all the characters you might need and multiple weights and sizes. A good font system will also be easy to reproduce.
Shapes
In branding and design, shapes are used to communicate brand identity. There are three basic types of shapes: geometric, organic, and symbolic. Each shape has its characteristics and can be used to communicate a specific message. Geometric shapes are more recognizable but are not natural. They convey a sense of order and power. Organic shapes, on the other hand, can be found in nature.
Regardless of how your company uses shapes, it is crucial to understand how they affect brand perception. Shapes are a powerful tool for branding because they appeal to a variety of emotions and can make a big impact on how people view your brand. A good example of how you can use shapes in your branding and design is in the design of your logo and web pages. You can also incorporate shapes into packaging and business cards.
