A corporate explainer video is a short video that explains a company’s story, product, or service in an engaging and concise way. The goal of these videos is to help viewers understand the benefits of the company’s offering and why they should choose it over others. The videos are typically designed to be entertaining yet informative, using visuals such as animation, live-action footage, and text overlays to tell the story.
Explainer videos can be used for various purposes including marketing campaigns, sales presentations, onboarding new employees and customers, or even training existing staff on new products or services. They are an effective tool for quickly conveying complex ideas in a way that is easy to comprehend and remember.
Benefits of Corporate Explainer Videos
There are several benefits associated with using corporate explainer videos as part of your business strategy. Here are some key advantages:
1 Increased Brand Awareness: An explainer video can help you reach more potential customers by making it easier for them to learn about your company’s offerings. It also helps increase brand recognition since viewers will likely remember what they see in the video more than what they read on your website or social media pages.
2 Easier Sales Conversion: Explainers make it easier for potential customers to understand why they should purchase from you instead of competitors by concisely outlining all of the benefits associated with your products or services. This makes it more likely that those who watch will become paying customers faster than if you just used traditional marketing materials alone.
3 Improved Employee Engagement & Retention: Explainer videos can also be used internally within an organization to engage staff members on topics related to their job roles such as customer service techniques or product features/functionality updates that may have changed since their initial onboarding session at the company headquarters locations. This keeps everyone up-to-date without having them travel back and forth between locations every time something changes while also improving employee morale leading towards higher retention rates overall which helps reduce costs associated with hiring/training new personnel fairly often due to turnover issues commonly experienced among larger businesses these days due largely in part due lack engagement related activities available through HR departments etc
4 Cost Savings : Another great advantage of using corporate explainer videos instead of other forms of communication such as printed brochures & flyers etc. is cost savings since production costs tend not be quite as high depending upon how simple/complex one wants their projects turn out when all said done; this includes time saved too since there typically much less manpower needed create one compared having send out mailers via physical mail delivery services have been proven expensive very slow compared email options nowadays anyway so its definitely worth considering this route if budget tight but still need get message across quickly efficiently possible given current circumstances any situation given amount resources currently available disposal end day which matter most when comes getting job done efficiently possible regardless industry sector being discussed here so always keep mind whenever deciding make decisions regarding long term plans future success objectives met desired outcomes achieved desired timeline set forth prior start project itself
Conclusion
Overall corporate explainer videos offer many advantages such as increased brand awareness; improved customer conversion; better employee engagement & retention; cost savings; plus much more. It’s no wonder why companies continue turning towards this popular form digital communication leverage its many features achieve greater success no matter what type business one might involved with running everyday operations level playing field remains same either way point view ultimately comes down personal preference when comes creating own strategies succeed whichever works best end result here really only matters most anyways anyways so do whatever necessary order finish top.
