There are many strategies you can take to generate leads and drive traffic to your website as a B2B company but LinkedIn campaigns is perhaps the most effective in the current dispensation. Here’s why: according to Iron Paper, the site has a total of 500 million users including 40 million decision makers and 61 million senior level influencers. Compared to Pinterest, Twitter, and Instagram, LinkedIn features some of the most educated and wealthy business executives around the world. So, if you want the attention of Fortune 500 companies’ big players, you cannot afford to pass on LinkedIn when planning a marketing strategy for your B2B.
These reasons are enough to motivate you to join the long line of B2B marketers who have already invested in LinkedIn campaigns. Just in case you still need some motivation, here are plenty more benefits you can derive from the networking site.
1. Targeted Leads
First and foremost, LinkedIn allows you to generate leads based on skills. Through the “skills” section of the user’s profile, you can tell if they are worth your time and money or not. This means that you can target just the right crown with your ads. You can look around for another ad network with the same functionality in the cyberspace but you’ll surely come up empty.
2. The power of the Lead Accelerator
With LinkedIn ads, B2B marketers are spared the agony of sorting through overwhelming hordes of prospect data by themselves. The powerful Lead Accelerator makes the process easier by facilitating lead nurturing so that marketers can display their ads to the right audience at the right time. This enables marketers to carefully organize their ad campaigns and optimize their approach to prospects through the funnel.
3. Your Competition Is Doing It
The Content Marketing Institute recently presented a report that revealed that 95% of B2B marketers utilize LinkedIn to disseminate content. The same percentage of marketers agrees than the networking site is indeed the most effective B2B marketing tool. If your competitor is already mining gold from LinkedIn, who are you to be left behind?
Bottom-line
LinkedIn is certainly a sensation among B2B marketers. If you want to hit the bull’s-eye, the network will forge the right path for you. To accelerate your campaigns, ensure that you post regular updates. Strive to talk about some of the things that you or your company is currently working on and who you are, your values and goals. Don’t forget to include an update of some of the things that will interest your target clients.
