A company press release can be an effective promotional tool when used correctly. You may think that writing one is not complex. It’s not, but it does take some time. So why not make it less complicated? Whether you want to write the press release yourself or hire a professional, you need to understand some press release components.
Components of a Company Press Release
Keyword Research
The first component to ensure while writing a company press release is keyword research. Your niche and target audience will know what keywords you want to use in your headline and copy.
Writing the Release
If you don’t know how to write a good press release, hire a professional. Journalists write most of the stories and want facts straight away. If you don’t offer details, your target audience may ignore your release. Make them want to read it.
Submission
Once you’ve written your company press release, submit it to press release directories. Directories are a huge source of backlinks and traffic for your website. Use the keywords you found in your keyword research as anchor text in your releases.
Distribution and Circulation
Send out press releases to news websites, blog directories, community websites, and Facebook and Twitter. Your target audience can usually find you through these sites. Check your media list. Many journalists specialize in a particular audience. It’s important to target a specific audience for your company’s press release. Find outlets that cater to your target audience and add your URL to their page. For example, a health care news website might be great for a healthcare-related news story.
Tracking and Testing
Check your press-ready images for backlinks and track your campaigns. Make changes as needed to reach your goals. You’ll soon see the power of targeted distribution. With a little effort, your targeted traffic will begin coming from your releases.
When you’re ready to start your company press release, make sure you follow the proper channels and don’t submit the same release to many different people and media outlets. Only submit to the top three or four major outlets. Depending on the amount of coverage you’re getting, you may choose to have different media outlets write your release. Some journalists won’t touch your product unless you specifically ask them to. Your press releases issued through the company name will give the most media coverage. However, if you want to keep your name in the news, consider issuing press releases for your own business or personal interests under your name.
