Social media is one of the most powerful tools that has been used in recent years to connect people, businesses, and influencers. With billions of users worldwide, it is no wonder why so many Australians have leveraged this platform to create successful careers as social media influencers.
In Australia, Instagram continues to be the go-to platform for influencer marketing campaigns due to its ability to reach a large audience quickly and effectively. According to research from Hootsuite and We Are Social, there are more than 14 million active monthly users on Instagram in Australia alone — making it an incredibly lucrative opportunity for those looking to promote their brand or build an engaged following.
What Is an Instagram Influencer?
An Instagram influencer is someone who has a large and engaged following on the platform, typically within a specific niche or industry. They use their influence to promote products, services, and brands to their audience through sponsored posts or collaborations.
How Are Australian Instagram Influencers Making an Impact?
Australian Instagram influencers have made a significant impact in various industries, from fashion and beauty to technology, travel, and food. They are seen as trendsetters, giving people an insight into what’s cool and popular in Australia right now. With the rise of popular hashtags like ‘AussieGram’ and ‘InstaAustralia,’ these influencers have become ambassadors for the country, promoting local businesses and destinations.
The Benefits of Working With Instagram Influencers
For businesses, working with Instagram influencers has become an effective way to reach a targeted audience and increase brand awareness. Influencers have the power to influence their followers’ purchase decisions and can be used to promote products or services in a more personalized way. Brands are also able to benefit from influencers’ loyal following by amplifying their message and building trust with customers.
The 5 Best Australian Instagram Influencers
With so many successful influencers in Australia, it can be hard to know who to work with. Here are some of the top Australian Instagram influencers that you should consider partnering with for your next marketing campaign:
- Celeste Barber — With over 8 million followers, Celeste Barber is one of the most popular and influential women on Instagram in Australia. Her posts feature her comedic take on life, fashion, and beauty.
- Sjana Elise Earp — Sjana is an international yoga instructor and wellness advocate whose posts offer a unique blend of travel and lifestyle content. She has over 2 million followers on Instagram and engages her audience with tips on healthy living and mindfulness.
- Nat Bassingthwaighte — Actor, singer, and model Nat Bassingthwaighte has become one of Australia’s top influencers since joining Instagram in 2012. She has amassed over 1 million followers who follow her posts for fashion, beauty, and lifestyle advice.
- Kayla Itsines — Kayla is a fitness guru and personal trainer whose ‘Bikini Body Guide’ program has made her an Instagram star with over 5 million followers. Her posts feature inspiring stories of real women motivating each other to live healthier lives.
- Sally Obermeder — TV personality, author, and cancer survivor Sally Obermeder is a popular Australian Instagram influencer renowned for promoting body positivity and healthy living. She has over 1 million followers who tune in to watch her journey as a mother and businesswoman.
Conclusion
The rise of Instagram influencers in Australia is undeniable. These influential individuals have made an impact on the country’s culture, lifestyle, and economy — offering businesses the opportunity to reach their target audiences in a more personalized way. With smart collaborations with these top Australian influencers, you can take your brand or business to new heights.
