If you’re planning an event and need a keynote speaker, or if you’re a professional speaker looking to get booked for speaking engagements, you may want to consider working with a speakers bureau.
What are speakers bureaus? They are agencies that represent speakers and connect them with organizations and events that are looking for a speaker to address their audience on a particular topic.
Speakers bureaus have a network of contacts that they maintain, including event planners, corporate HR departments, and professional associations. These contacts reach out to the bureau when they need a speaker for a particular event. The bureau then provides them with a list of available speakers who have experience with the audience and topic they need.
The process is beneficial for both parties. Organizations and event planners save time looking for speakers, which can be time-consuming and difficult. They also have peace of mind knowing that the speakers they hire have been vetted and have a track record of successful engagements.
For speakers, using a speakers bureau can help them get more bookings and reach a wider audience. The bureau acts as their representative, negotiating fees and contracts on their behalf and taking care of all the logistical details of the event.
Speakers bureaus vary in size and focus. Some specialize in a particular industry or niche, such as technology or healthcare. Others represent a range of speakers from all industries. It’s important to research bureaus before signing with one to ensure they have experience in your area of expertise and can provide the support you need.
If you are interested in working with a speakers bureau, here are some things to keep in mind:
- Know your audience: Before you approach a speakers bureau, make sure you know who your audience is and what they want to hear. This will help the bureau find a speaker who is a good fit and can connect with your audience.
- Have realistic expectations: While speakers bureaus can help you find great speakers, they can’t guarantee that every engagement will be a perfect match. Be open to suggestions and willing to work with the bureau to find the best speaker for your event.
- Be clear about your budget: Speakers bureaus typically charge a commission on top of the speaker’s fee. Be upfront about your budget and any constraints you have so the bureau can provide you with a list of speakers that fit your needs.
- Be prepared to negotiate: While fees are negotiable with speakers bureaus, it’s important to have realistic expectations and be prepared to pay for top-tier talent. Keep in mind that experienced speakers command higher fees, but they also bring more value to your event.
Working with a speakers bureau can be a great way to find the perfect speaker for your event or to get booked as a speaker. With their expertise and network, bureaus can help you save time, money, and stress while ensuring a successful event for all involved.
Speakers bureaus can help both event planners and speakers by connecting the right people with the right audience. They offer a range of services that can simplify the booking process and ensure a successful event. If you’re considering working with a speakers bureau, take the time to research and find one that’s a good fit for your needs.
